Whmcs is the latest in a long line of sports subscription providers to suffer a devastating failure in the first week of January.
The subscription service was a pillar of the NFL Network and its predecessor, the NFL Pay TV.
In the first month of 2017, the service failed to receive a single payment of $50 million.
In its most recent report, Whmics parent company Comcast noted that it had not yet received any payments of any sort.
A Whmss CEO is expected to appear before the SEC this week to explain the failure.
While Whmcss failed to make any payments, the company’s parent company, Comcast, is also under investigation by the SEC.
The SEC issued a report on January 11 detailing what it deemed “the biggest football disaster of our time,” a statement that was not entirely reassuring for Whmms customers.
The report, entitled “Comcast and the NFL: The Failure of Whmys Borrower-Backed Pay TV,” was issued in response to a series of complaints about Comcast’s business practices.
In particular, the SEC found that Comcast has “misused its position as a public utility to promote its own business interests and gain access to the cable television marketplace by charging the consumers for services it provides to them.”
Comcast also has “taken advantage of its position to promote a dominant position in the cable TV market by charging consumers for its own programming,” the SEC said.
After failing to make a single payments, Comcast has now reached the point of “failing in its public responsibility obligation,” the report continued.
If Comcast fails to pay any restitution, the failure will be “undue, and a continuing problem for the company, its creditors and its shareholders.”
The failure of Whms is not the only example of how the NFL has struggled to keep up with changing consumer behavior.
The company also struggled in the days following the NFL lockout.
Comcast has faced increasing criticism for its lack of communication with fans during the NFL’s lockout, including from fans in their home states who were upset at the fact that they were not getting the same access to their favorite teams as they had before the lockout.
“The failure to make payments was one of the most concerning aspects of the failure, which resulted in the loss of millions of dollars in revenue for the NFL,” a Comcast representative told The Verge in January.
“We have taken a number of steps to address the issue, including implementing new safeguards to protect the rights of our subscribers.
The NFL has also announced that we will provide $1.9 billion in relief for our customers impacted by the lockout, and we have a commitment to offer $250 million in additional relief over the next 12 months.”
Comcast’s failure to pay customers was a serious blow to Whmxs investors, as it left the company with $4.4 million in debt.
The failure to receive payments has forced Whmks parent company to cut its dividend by about 2.5 percent, according to a letter from Comcast’s CEO to the company on January 19.
Whmcs investors have been left to ponder whether the NFL is going to be able to keep its pay TV business alive.
According to The Verge, Whms parent company is expected “to discuss the options for an independent NFL Network with potential partners and other partners” this week.