The Rogers deal is not only a win for Whampoals shareholders, it’s also good for Rogers.
The deal would give Rogers access to Whampos data network, allowing it to sell ads more effectively, as well as to increase its revenue from TV.
Rogers has already agreed to buy Whampoes business, and has also said it will pay $1.6 billion to purchase its other assets.
Rogers would own the company that makes the Whampa app, a network that provides users with a suite of TV and online news and entertainment, as part of a move that could allow the company to expand its digital offerings to more Canadians.
Rogers said the deal would help Whampooers “make the most of their network’s ability to deliver compelling video and entertainment options to a broader audience.”
Whampoos deal will help Rogers build its digital strategy, Rogers said in a statement, “Whampoa will help build our business to a position of unmatched power, strength and dominance in the online video and digital marketplace.”
The deal, which has not yet been officially announced, is expected to close by the end of March.